Marketing Starter For Ten: CEO of Dark Horses Melissa Robertson on Euro 2020 and the changing face of sports sponsorship

For today’s pod we haves another episode in our series, Starter for Ten – a series of ten-minute talks from clever people in our network about things of interest to marketers. For today’s talk we have the CEO of agency Dark Horses, Melissa Robertson, to talk about Euro 2020, the changing face of sports sponsorship and how marketers can use it effectively.