full

Marketing Starter For Ten: Kim Mackenzie, founder of Ladies Who Strategize, on how to use or lose your brand purpose

For this latest episode of The Marketing Society podcast Society Editor Mike Piggott chats to freelance brand strategist and founder of Ladies Who Strategize, Kim Mackenzie, about how to use or lose your brand purpose.

This is part of our series, Starter for Ten – a series of ten-minute talks from clever people in our network about things of interest to marketers.

Kim's links

Portfolio website

Ladies Who Strategize application

About the Podcast

Show artwork for The Marketing Society podcast
The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.

About your host

Profile picture for Michael Piggott

Michael Piggott

Michael joined The Marketing Society as Digital, Content & Social Media Manager in 2013. At the end of 2018 he launched the Society's podcast channel, growing it to over 20,000 listens in two years. In 2019 he became Editor, relaunching the Society's main website and launching digital publication, Empower. On the side, he writes and performs spoken word, and is halfway through writing his first screenplay.