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Marketing Starter For Ten: author Jane Cunningham shares themes from her latest book, Brandsplaining: why marketing is (still) sexist, and how to fix it

For this Marketing Society podcast we have another episode in our series, Starter for Ten – a series of ten-minute talks from clever people in our network about things of interest to marketers.

For this talk we have the Co-Founder of PLH Research and co-author of three books on marketing to women, Jane Cunningham, to talk about some of the themes from her latest book, Brandsplaining: why marketing is (still) sexist, and how to fix it.

About PLH Research

PLH Research is the UK’s leading research agency specialising in female audiences. Jane Cunningham and Philippa Roberts have written three books on marketing to women:  Inside Her Pretty Little Head;  The Daring Book for Boys in Business and now Brandsplaining.  Jane and Philippa conduct qualitative research, workshops and consultancy projects.  They speak regularly in the media and at conferences on the subject of marketing to women.

About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.

About your host

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Michael Piggott

Michael joined The Marketing Society as Digital, Content & Social Media Manager in 2013. At the end of 2018 he launched the Society's podcast channel, growing it to over 20,000 listens in two years. In 2019 he became Editor, relaunching the Society's main website and launching digital publication, Empower. On the side, he writes and performs spoken word, and is halfway through writing his first screenplay.