For this Marketing Society podcast we have another episode in our series, Starter for Ten – a series of ten-minute talks from clever people in our network about things of interest to marketers.
For this talk we have the Co-Founder of PLH Research and co-author of three books on marketing to women, Jane Cunningham, to talk about some of the themes from her latest book, Brandsplaining: why marketing is (still) sexist, and how to fix it.
About PLH Research
PLH Research is the UK’s leading research agency specialising in female audiences. Jane Cunningham and Philippa Roberts have written three books on marketing to women: Inside Her Pretty Little Head; The Daring Book for Boys in Business and now Brandsplaining. Jane and Philippa conduct qualitative research, workshops and consultancy projects. They speak regularly in the media and at conferences on the subject of marketing to women.