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Marketing Starter For Ten: author Jane Cunningham shares themes from her latest book, Brandsplaining: why marketing is (still) sexist, and how to fix it

Published on: 19th July, 2021

For this Marketing Society podcast we have another episode in our series, Starter for Ten – a series of ten-minute talks from clever people in our network about things of interest to marketers.

For this talk we have the Co-Founder of PLH Research and co-author of three books on marketing to women, Jane Cunningham, to talk about some of the themes from her latest book, Brandsplaining: why marketing is (still) sexist, and how to fix it.

About PLH Research

PLH Research is the UK’s leading research agency specialising in female audiences. Jane Cunningham and Philippa Roberts have written three books on marketing to women:  Inside Her Pretty Little Head;  The Daring Book for Boys in Business and now Brandsplaining.  Jane and Philippa conduct qualitative research, workshops and consultancy projects.  They speak regularly in the media and at conferences on the subject of marketing to women.

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

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