Episode 73

Splitting marketing strategy across 3 horizons

Published on: 16th January, 2024

In the quest to secure immediate profits, the risk of overlooking sustained growth opportunities and jeopardising the long-term success of a business is ever-present. David Khoshpasand, Amazon Performance Marketing Manager at Hasbro, advocates for the transformative insights found in the book "The Alchemy of Growth" by Mehrdad Baghai, Steve Coley, and David White. In this podcast episode, we explore how a book becomes a shiny new object. Discover the valuable lessons it imparts to data-driven marketers, the impact of the three horizons framework, and how David integrates this approach into his media decision-making.

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net






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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

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