Sir Martin Sorrell on the two worlds of advertising and embracing the digital potential

Sir Martin Sorrell's career needs no introduction: from years spent at Saatchi's and WPP, he has developed a keen advertising acumen and the experience to rival any other leading marketing personality.

Sir Martin believes there are two worlds of advertising: the analogue "old world" which has very little if any growth, and the digital "new world" where brands need to focus their efforts in order to stay competitive. In this episode, he tells us how digital is changing our ways of working and how he's leveraging it in his new project, S4Capital Group.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.

About your host

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Mike Piggott

Mike is former Editor of The Marketing Society and has worked - in an editorial and content capacity - for the Society from 2013 to early 2021. In 2018 he launched their podcast channel and relaunched their website mid-2019. He also created and launched their publication, Empower - producing 14 issues in his time as Editor.

He now freelances as an editor, writer and podcast creator for various organisations. On the side he's also a spoken word poet, screenwriter, film and tv blogger, and music critic.