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Remie Abdo of TBWA\RAAD on Nissan's #SheDrives - a disruptive, award-winning piece of work

Published on: 28th November, 2018
Remie Abdo, head of strategy at TBWA\RAAD took us through Nissan #SheDrives, a disruptive piece of work from TBWA\RAAD that won many Awards from the likes of Cannes, Dubai Lynx, WARC, EFFIES etc. and showed us what bravery really is - active, on the offense and hungry, and how it always pays in numbers and culture. Recorded at The Marketing Society Dubai Braver Conference 2018.
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The Marketing Society Podcast
The Marketing Society is for marketers who mean business. We are the global community that expands perspectives on what we can achieve together.
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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