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Re-Thinking Sport

Published on: 13th December, 2021

This is a special episode of Re:Thinking Sport, Unofficial Partner's collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity. 

Our guest is Mark Bullingham, who is the Chief Executive of The FA, the governing body for football in England, one of the biggest jobs in sport. 

His remit covers the entire game, from England teams to grassroots, the Women’s Super League to Wembley Stadium. 

Bullingham was promoted to the top job in March 2019 following the departure of Martin Glenn, the man who recruited him to The FA as the commercial director. Before that he ran Fuse, Omnicom’s sport and entertainment agency and was marketing director of the America’s Cup sailing race. 

It’s a conversation that covers a lot of ground, including The FA’s relationship with the commercial sector and innovation, the future funding model for the Women’s Super League, what he thought of The Hundred and what he’s learning about politics and politicians from Euro 2020 and The FA’s joint bid for the 2030 FIFA World Cup. 

If you like the podcasts you’ll love the Unofficial Partner newsletter, that goes direct to the inbox of thousands of senior executives across the global sports business every Thursday. 

To join them, sign up via unofficialpartner.com 

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

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