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Nick Dutton and the power of African surf

There are millions of people surfing in Africa and yet, there was no African surf brand out there.

And you’ve had generations of Africans growing up with a narrative of blond-haired, blue-eyed surfers, presented by surf brands.

It just didn’t feel right.

And, what about the brands in Africa, telling the positive stories?

Today we are going to be talking about the power of African surf – and what my good friend Nick Dutton is doing to change the story of Africa.

Nick is the co-founder and CEO of Mami Wata, which is a global African surf lifestyle brand.

Having travelled extensively around the world during his career in advertising, Nick was able to identify the global opportunity for a premium African surf brand. So he moved his family to Cape Town, and with his co-founders, they launched Mami Wata due to their love of Africa, design and surfing, as well as a belief that the world needs a different lens to view and understand Africa.

We talk about why what they are doing matters.

How Mami Wata came about

Their journey of building a business and a challenger brand.

The curve ball of COVID and where this all has taken them.

The story is incredible. And super inspiring.

Please don’t forget to let us know what you think of this episode, leave a review and subscribe.

And if you’re keen to understand more about TIE and how you can get involved, just shoot me an email at philippa@theinternationalexchange.co.uk.  I’d love to hear from you.

About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.

About your host

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Mike Piggott

Mike is former Editor of The Marketing Society and has worked - in an editorial and content capacity - for the Society from 2013 to early 2021. In 2018 he launched their podcast channel and relaunched their website mid-2019. He also created and launched their publication, Empower - producing 14 issues in his time as Editor.

He now freelances as an editor, writer and podcast creator for various organisations. On the side he's also a spoken word poet, screenwriter, film and tv blogger, and music critic.