full

Nick Dutton and the power of African surf

Published on: 15th October, 2021

There are millions of people surfing in Africa and yet, there was no African surf brand out there.

And you’ve had generations of Africans growing up with a narrative of blond-haired, blue-eyed surfers, presented by surf brands.

It just didn’t feel right.

And, what about the brands in Africa, telling the positive stories?

Today we are going to be talking about the power of African surf – and what my good friend Nick Dutton is doing to change the story of Africa.

Nick is the co-founder and CEO of Mami Wata, which is a global African surf lifestyle brand.

Having travelled extensively around the world during his career in advertising, Nick was able to identify the global opportunity for a premium African surf brand. So he moved his family to Cape Town, and with his co-founders, they launched Mami Wata due to their love of Africa, design and surfing, as well as a belief that the world needs a different lens to view and understand Africa.

We talk about why what they are doing matters.

How Mami Wata came about

Their journey of building a business and a challenger brand.

The curve ball of COVID and where this all has taken them.

The story is incredible. And super inspiring.

Please don’t forget to let us know what you think of this episode, leave a review and subscribe.

And if you’re keen to understand more about TIE and how you can get involved, just shoot me an email at philippa@theinternationalexchange.co.uk.  I’d love to hear from you.

Next Episode All Episodes Previous Episode
Show artwork for The Marketing Society Podcast

About the Podcast

The Marketing Society Podcast
The Marketing Society is for marketers who mean business. We are the global community that expands perspectives on what we can achieve together.
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join