full

Next generation acquisition with EF Education First's Jennsen Fung

The future of marketing goes beyond channel planning, utilising data and behavioural science to give organisations a competitive edge. According to Jennsen Fung, Executive VP for Digital Marketing at EF Education First, brands need to start integrating science and technology on top of the user growth and acquisition tactics. This will help them start to make more informed and faster decisions.

Listen to how Jennsen proposes to do just that, as well as his top marketing tips, on the latest episode of the podcast.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

About the Podcast

Show artwork for The Marketing Society podcast
The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.