Episode 70

Nature on the board…Part 1: Exploring what business has to do with nature with Alexandra Pimor, Director of Nature Governance

Published on: 11th December, 2023

“What does business have to do with nature?

The next two episodes of Can Marketing Save the Planet go DEEP! We suggest you wrap up warm, pop in your headphones, and go for a wintry walk as we catch up with Alexandra Pimor, Director of Nature Governance at the Earth Law Centre. Despite preconceptions, we (humans) are part of nature, we are not above it and we need it – it is indeed our greatest ally. We talk to Alexandra about how reimagining and reengineering our systems from a nature conscious perspective and delve into her work, looking at how we offer nature a voice, a place and a stake in our systems – for nature to be both heard and represented.

Alexandra talks about a responsibility based framework - where there is a right, there is a responsibility.” We discuss how humans and business can no longer ignore the damage we are doing and how we need to take action to address the situation collectively. As Alexandra says, “if we give nature rights, we are responsible for making sure those rights are not only upheld but understood.” Climate change may be the big headline, but climate change is a result of the loss of nature and biodiversity.

Alexandra told us about her amazing work putting nature on the board, when it comes to, tackling the temperature of the planet and addressing the core”. She believes, there are enough of us out there to do it, but we need more cooperation and collaboration with each other and it is not a linear approach we need to address or take, it’s a systemic one.” 

We discuss how humans treat every earth community on the planet as a commodity, how the current systems would not exist if humans had not thought them up, and why we need to look at human behaviour and motivation to understand why we behave as we do. There is a fundamental need to let the natural systems do their thing and, there is a huge opportunity to rebuild these systems and get back to basics, being responsible human beings.

Alexandra talks about the practicalities of how business can become more conscious, and makes the point that business is 100% reliant on nature. She talks about the work she did with the brand Faith in Nature, giving nature a voice, and the process they went through to make that happen. Alexandra shared the 3 critical questions which had to be answered:

  1. Legally - Can this be done within the legal framework of the UK – and what kind / type of director can nature be?
  2. The articles of association for the organisation (structural framework) – what needs to change? What do they (Faith in Nature), need to do? What are their obligations?
  3. Culture - What does the governance and practice on the ground actually look like? 

Answering each of those questions and finding a way led Faith in Nature to be the first organisation to legally put nature on the board, giving nature a voice and a vote, ensuring better and more informed decisions are made.

This was a truly inspiring discussion and one which couldn’t stop at just one episode! Tune in and go for that walk and who knows… maybe you’ll be considering putting nature on your board too.

For more information about Nature Governance and the great work Alexandra and her team champion see here:

And for more about Faith in Nature and putting nature on the board, see here:

Enjoy… Part 2 to follow on 24th December ;)

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

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