Moving marketing towards "business to human"

Kirstina Lagerstedt, Marketing Director Scandinavia at Wolters Kluwer Tax & Accounting, talks to us about the importance of considering the end consumer who receives marketing messages, in B2B and B2C equally.

Marketing as "business to human" means creating simple copy, speaking to people directly and being honest and down to earth as a brand. Listen to Kristina's examples of who does this brilliantly, and to more marketing tips, on the latest podcast episode.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

About the Podcast

Show artwork for The Marketing Society podcast
The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.