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Mike Fairburn and Khaled Ismail discuss CMOs of the future, purpose and young talent

Published on: 24th May, 2019
Sony Music Entertainment's Mike Fairburn - Vice-Chair of The Marketing Society Middle East - and Tetra Pak's Khaled Ismail - our Chair, sit down to discuss the brave CMO of the future. Among other things, they discuss: - How you inspire you team and get the best out of your people - When do you back off as a leader and let people do their thing? - The purpose and sustainability of business, citing companies such as Patagonia - The risk to your business if you ignore purpose and why it matter to young talent coming into the industry - What do future CMOs need to focus on? ------------------------------------------- This podcast was put together and produced by our partners, broadcast specialists Markettiers. https://markettiers.com/
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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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https://marketingsociety.com/join