Leo Burnett and this VUCA world

Today I speak with Carly Avener, Managing Director of Leo Burnett London.

I had so many questions.

I was keen to understand how COVID has changed things at the London ad agency. What they are doing differently as a result of everything. And what they did to support people when things got really difficult.

We then hear Carly talk about the silver linings, and the biggest learning.

She tells us what she looks for in leaders and brings to life the characteristics of the leaders that have risen to the top. What makes them shine. I personally found this fascinating, as it was very much in line with what I talk about at TIE.

On Monday we kick off our Corporate Team TIE project with Leo Burnett, and we’ll have 6 of their leaders come together to crack a challenge for a children’s rights organisation in India. Whilst developing more of the competencies that will help them shine in today’s VUCA world, they will also get to impact an organisation that really needs their help.

Carly finishes our conversation by explaining why she and Charlie, the CEO, are getting involved, and why it fits perfectly with the expression of the agency’s purpose.

An absolutely fascinating chat, and just really special to understand what life is like post-COVID at a thriving London ad agency at this moment in history.

So grab your favourite beverage and do get stuck in. And please do let us know what you think of this episode, leave a review, rating and subscribe.

And if you would like to get involved with TIE, do get in touch at philippa@theinternationalexchange.co.uk. I'd love to hear from you.