Episode 3

Leading Conversations - No wrong path

Published on: 24th November, 2023

Episode 3

In this episode, Barry leads the conversation with Ian Greenhill from Studio Something and Paul Mason from Go Forth about their unconventional paths into the advertising industry. Barry, Ian and Paul chat about their early experiences, inspirations and some of the people who helped them shape their early careers - as well as some of their favourite campaigns from recent years.

In this first short series, The Lane Agency speaks to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post-Covid world. This podcast series highlights the creativity, passion, resilience, and success of some of our talented industry colleagues.

This podcast series is bought to us by The Lane Agency.

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About the Podcast

The Marketing Society Podcast
The Marketing Society is for marketers who mean business. We are the global community that expands perspectives on what we can achieve together.
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join