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David Bowie, reinvention and that difficult second album: talking meaningful innovation with Kantar

Published on: 5th October, 2021

For the latest Marketing Society podcast Society Editor Mike Piggott spoke to Dr Nicki Morley, head of behavioural science and innovation expertise, insight division at Kantar and Lou Ellerton, senior director at Kantar’s consulting division.

They discussed 'that difficult second album' when it comes to meaningful innovation, how you innovate from both the top down and bottom up within businesses, what defines brave innovation (referencing Brewdog, Oatly, Halo Top and others), and whether brands can self-reflect and reinvent themselves in the way that David Bowie did in the '70s.

Interesting (and useful) links

https://www.kantar.com/inspiration/agile-market-research/drive-real-brand-growth-through-innovation#

https://www.kantar.com/marketplace/solutions/innovation-and-product-development

https://www.kantar.com/uki/inspiration/brands/the-recipe-for-successful-innovation

https://www.kantar.com/inspiration/future-proof-podcast/7-how-does-unilever-approach-sustainable-innovation

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