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David Bowie, reinvention and that difficult second album: talking meaningful innovation with Kantar

Published on: 5th October, 2021

For the latest Marketing Society podcast Society Editor Mike Piggott spoke to Dr Nicki Morley, head of behavioural science and innovation expertise, insight division at Kantar and Lou Ellerton, senior director at Kantar’s consulting division.

They discussed 'that difficult second album' when it comes to meaningful innovation, how you innovate from both the top down and bottom up within businesses, what defines brave innovation (referencing Brewdog, Oatly, Halo Top and others), and whether brands can self-reflect and reinvent themselves in the way that David Bowie did in the '70s.

Interesting (and useful) links

https://www.kantar.com/inspiration/agile-market-research/drive-real-brand-growth-through-innovation#

https://www.kantar.com/marketplace/solutions/innovation-and-product-development

https://www.kantar.com/uki/inspiration/brands/the-recipe-for-successful-innovation

https://www.kantar.com/inspiration/future-proof-podcast/7-how-does-unilever-approach-sustainable-innovation

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

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