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Juliana Xavier on responsibly feeding the world and protecting the planet

Published on: 22nd September, 2021

I know that climate change is on most of your minds right now in one form or another.

The IPCC report came out, and it has got us thinking about so many aspects of life as we know it. And what needs to change in order to decrease emissions.

Today we will be talking about responsibly feeding the world and protecting the planet.

My guest is Juliana Xavier, Director of Brand Management at Yara International, a global crop nutrition company.

We cover a lot.

But, the crux of the conversation is how are we going to feed 9.8 billion people in the world by 2050?

And how will we do this in an environmentally sound way, especially if we know that growing food contributes to 20% of the greenhouse gas emissions in the world.

Keeping in mind that to produce enough food for 9.8 billion people…. will mean doubling food production from where we are today.

This is not easy.

But as Juliana says. Agriculture is part of the climate change problem. And it’s also part of the solution.

We talk about all of this.

Listen to the podcast and better understand the challenges. But also her hope.

Please don’t forget to let us know what you think of this episode, leave a review, rating and subscribe.

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

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