Episode 5

In My Humble Opinion... Getting to great work is hard work

Published on: 29th May, 2025

Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. 

You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more.

You’re joining us for episode 5   '‘In My Humble Opinion... Getting to great work is hard work’.

Featuring Karen Martin, CEO at BBH in conversation with Michelle Spillane, Managing Director Marketing at Paddy Power.

They explore the challenging journey from good to great advertising, discussing how truly exceptional creative work doesn't just inform but transforms. Michelle shares insights on building a culture of creative bravery, leaving space for unexpected magic in the production process, and why investing in great work delivers the best ROI possible.

Whether you're a marketer, creative, or brand leader, this conversation offers valuable insights on building creative partnerships built on trust rather than control.

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Our industry is filled with many brilliant minds with thought provoking views, we can’t wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website here.

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About the Podcast

The Marketing Society Podcast
The Marketing Society is for marketers who mean business. We are the global community that expands perspectives on what we can achieve together.
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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