Humbug, the lost art of showmanship and covid communications, with author Paul Feldwick

In this latest pod (just before the coronavirus hit) Marketing Society Editor, Michael Piggott, sat down with author of The Anatomy of Humbug, Paul Feldwick, to ask him about humbug, PT Barnum, the art of showmanship in marketing and old ad men like Ogilvy, and public messaging and communication around COVID19. Note: there is a slight buzz on the recording around halfway through. We hope this doesn't spoil your enjoyment of the discussion too much. ----------------------------------- About Paul Feldwick Paul is the author of The Anatomy of Humbug: How to Think Differently About Advertising, a consultant, and an executive coach. He was formerly Head of Planning at BMP, and later became Global Brand Planning Director for DDB Worldwide. He has been Convenor of Judges for the IPA Effectiveness Awards, Chair of the AQR and of the APG. He has Master’s degrees from The University of Bath School of Management and from Ashridge Business School.