How to leverage sustainability in marketing with Logicalis' Catriona Walkerden
The growing importance of sustainability for businesses translates into increased marketing opportunities, according to Catriona Walkerden, VP, Global Marketing, at Logicalis. On the latest episode of the Shiny New Object podcast, she gives her top tips to succeed at sustainability marketing, as well as more advice on a human first approach to advertising.
The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net