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How TikTok saved brand voice with Constellation Brands' Katie Puccio-Williams
Published on:
31st January, 2022
Katie Puccio-Williams, Senior Community Manager, DTC Division, at Constellation Brands, shares with us a two-decade history of social media advertising and marketing, from the "golden era" of influencers to the polarised years post-Brexit and into the pandemic.
What's changed? The emergence of TikTok has redefined the way brands create true communities online. Listen to why in our full podcast episode.
The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net
