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How do you create the builders of tomorrow? With LEGO's Cecilia Weckstrom

Published on: 19th November, 2018
Senior director at LEGO, Cecilia's passion is bringing out the best in people and brands through empowering creativity and innovation among consumers and employees alike. So, how do you create the builders of tomorrow? How do you take the global legend that is LEGO – one built on creativity and inspiring minds – and make it fully sustainable by 2030? Recorded at The Marketing Society London Braver Conference 2018. This year we held four conferences in four places in the world on the same day: London, New York, Dubai and Hong Kong. Our speakers came from all walks of life. Listen to the sessions back for a dose of bravery.
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About the Podcast

The Marketing Society Podcast
The Marketing Society is for marketers who mean business. We are the global community that expands perspectives on what we can achieve together.
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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