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How do you create the builders of tomorrow? With LEGO's Cecilia Weckstrom

Senior director at LEGO, Cecilia's passion is bringing out the best in people and brands through empowering creativity and innovation among consumers and employees alike. So, how do you create the builders of tomorrow? How do you take the global legend that is LEGO – one built on creativity and inspiring minds – and make it fully sustainable by 2030? Recorded at The Marketing Society London Braver Conference 2018. This year we held four conferences in four places in the world on the same day: London, New York, Dubai and Hong Kong. Our speakers came from all walks of life. Listen to the sessions back for a dose of bravery.

About the Podcast

Show artwork for The Marketing Society podcast
The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.