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How do you create the builders of tomorrow? With LEGO's Cecilia Weckstrom

Published on: 19th November, 2018
Senior director at LEGO, Cecilia's passion is bringing out the best in people and brands through empowering creativity and innovation among consumers and employees alike. So, how do you create the builders of tomorrow? How do you take the global legend that is LEGO – one built on creativity and inspiring minds – and make it fully sustainable by 2030? Recorded at The Marketing Society London Braver Conference 2018. This year we held four conferences in four places in the world on the same day: London, New York, Dubai and Hong Kong. Our speakers came from all walks of life. Listen to the sessions back for a dose of bravery.
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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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