Going back to marketing basics with Bajaj Auto's Dipta Chaudhuri

Although we have so many tools and technologies at our disposal, old-fashioned brainstorming and bouncing ideas off people can still be the best way to create human-centred content that works. That's what Dipta Chaudhuri, Vice President for Marketing at Bajaj Auto Ltd, talks about on the latest episode of the Shiny New Object podcast, along with his top marketing tips and favourite marketing books.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net