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Gib Bulloch on the power of business to change the world

Published on: 21st May, 2021

Keen to know what the massive untapped commercial opportunity is for businesses to engage with social issues?

Today I speak with Gib Bulloch. And he will explain how changing the world is not an impossible dream – not if we’re successful in changing the world of business.

Gib is the author of The Intrapreneur: Confessions of a Corporate Insurgent”, which is a personal story of his 15-year journey to create and scale Accenture’s global "not-for-loss" consulting business, Accenture Development Partnerships. He’s an award winning social intrapreneur who consults, writes and speaks on a range of topics relating to the role of business in society.

In this episode we talk about what businesses in this day and age need to truly consider.

How to be ahead of the curve.

And anticipate massive change coming.

We hear what the top talent are looking for. We talk about values versus value.

And Gib provides real examples of how companies should be thinking. And need to think to be competitive moving forward.

And then talks about the magic word: Intrapreneurship.

As the American Psychologist Rollo May says, “The opposite of courage in our society is not cowardice, it is conformity.”

This podcast will not only inspire you to be the change but provide you with the many tools on how to start truly doing things differently.

So, throw on those running shoes, or grab that favourite beverage, have a listen and enjoy!

Please do let us know what you think of this episode. And don’t forget to leave a review, rating and subscribe.

To find out more about Gib and his Business Decelerator Craigberoch see below:

www.gibbulloch.com

www.craigberoch.org

Grab a copy of The Intrapreneur: Confessions of a Corporate Insurgent here

The UN Business Commission information Gib talks about in the podcast:

And all the Intrapreneur networks:

The League of Intrapreneurs

The Aspen Institute First Movers Program

Unusual Pioneers

Schwab Foundation

Circle of Intrapreneurs

If you would like to get involved with TIE, and be a part of the important change that needs to be made in the world, do get in touch: philippa@theinternationalexchange.co.uk

If you’re keen to contribute more to society through your work, grow as a responsible business leader, and find ways to bridge purpose and profit. Find out more at our TIE Accelerator info session: apply.tieaccelerator.com

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join