full

Fighting Food Waste with Too Good to Go - Co-Founder Jamie Crummie

Published on: 25th March, 2022

“If food waste was a country, it would be the third largest emitter of greenhouse gases after China and the USA.”

Too Good To Go, the social impact company who are fighting food waste, or as they put it so wonderfully on their website, “rescue magic bags of surplus, unsold food”.

In this episode, we were joined by Jamie Crummie, co-founder and director who talked about why the work they do is critical in so many ways, from an economical perspective, societal perspective and environmental perspective, taking on a broken food system and giving businesses and society a way to be part of the solution.

The facts and figures around this subject are absolutely staggering, “40% of the food we produce is wasted”, and with food waste accounting for 10% of global greenhouse gas emissions.

Jamie talks about the Too Good to Go app, which is the gateway to their market place for surplus food, connecting businesses with people. We discuss the difference between food waste and food loss, how education and awareness is key to changing the failing systems which underpin the food industry and how marketing and communication has been central to the success of Too Good To Go.

They currently work with 110,000 different food businesses, have 15 million active users on the app, and importantly, to date, have successfully rescued over 110,000,000 meals which would have gone in the bin. To say they are inspirational is an understatement.

Jamie firmly believes that social impact businesses are the future and they have the power to drive the change we so desperately need, shape new behaviours and ways of thinking and do good for people, planet and profit. And, make the experience fun along the way.

If you haven’t downloaded the app, or joined the Too Good to Go movement, you will do after listening to this, we guarantee it!

Ready to fight food waste? Tune in…

Next Episode All Episodes Previous Episode
Show artwork for The Marketing Society podcast

About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join