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Fewer, bigger, better | Paul Thomas, Daniel Grass and Simon Garnett discuss effectiveness through focus

Fewer, bigger, better. Paul Thomas (ex-Head of Insight Asahi), Daniel Grass, (ex-Marketing Director Peroni) and Simon Garnett from The Forge on how to focus to deliver more effective marketing.

We all know that fewer, bigger, better makes for more effective marketing, so why do we struggle to do it? In this episode, Society Editor, Mike Piggott, introduces a discussion between Paul Thomas, ex-Head of Insight at Asahi, Daniel Grass, ex-Marketing Director at Peroni and Simon Garnett, Founder at customer strategy consultancy The Forge, about improving marketing effectiveness through focus. Having spent the last few months interviewing clients about the challenges in bringing focus to marketing, Simon, Paul and Daniel will be sharing their findings and proposing how we can increase marketing effectiveness by doing fewer things better. 

If you would like to read more about The Forge’s approach to doing fewer things better, you can download a free copy of their whitepaper: How to Create a Winning Customer Strategy.

About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.

About your host

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Michael Piggott

Michael joined The Marketing Society as Digital, Content & Social Media Manager in 2013. At the end of 2018 he launched the Society's podcast channel, growing it to over 20,000 listens in two years. In 2019 he became Editor, relaunching the Society's main website and launching digital publication, Empower. On the side, he writes and performs spoken word, and is halfway through writing his first screenplay.