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Fewer, bigger, better | Paul Thomas, Daniel Grass and Simon Garnett discuss effectiveness through focus

Published on: 15th March, 2021

Fewer, bigger, better. Paul Thomas (ex-Head of Insight Asahi), Daniel Grass, (ex-Marketing Director Peroni) and Simon Garnett from The Forge on how to focus to deliver more effective marketing.

We all know that fewer, bigger, better makes for more effective marketing, so why do we struggle to do it? In this episode, Society Editor, Mike Piggott, introduces a discussion between Paul Thomas, ex-Head of Insight at Asahi, Daniel Grass, ex-Marketing Director at Peroni and Simon Garnett, Founder at customer strategy consultancy The Forge, about improving marketing effectiveness through focus. Having spent the last few months interviewing clients about the challenges in bringing focus to marketing, Simon, Paul and Daniel will be sharing their findings and proposing how we can increase marketing effectiveness by doing fewer things better. 

If you would like to read more about The Forge’s approach to doing fewer things better, you can download a free copy of their whitepaper: How to Create a Winning Customer Strategy.

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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