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Extraordinary Tales | The man spearheading LA 2028: Casey Wasserma‪n‬

Published on: 19th February, 2021
In this latest podcast Extraordinary Tales in Extraordinary Times, Seb Coe speaks to Casey Wasserman. Wasserman is the founder of the Wasserman Media Group, a sports marketing and talent management company based in Los Angeles. The grandson of legendary Hollywood agent Lew Wasserman, he was appointed the head of Los Angeles' bid for the 2024 Olympic and Paralympic Games in 2015 following the withdrawal of Boston as the American candidate. Following a deal with the International Olympic Committee, Los Angeles was awarded the 2028 Olympics in 2017 with Paris taking the 2024 Games. Wasserman was appointed President of the Organising Commitee.
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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

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