full

Extraordinary Tales In Extraordinary Times, with Nike's co-founder Phil Knight

Published on: 21st August, 2020
Episode six of ‘Extraordinary Tales in Extraordinary Times’ features in-depth interview with Nike Co-founder and Chairman Emeritus, Phil Knight, the man responsible for building one of the world’s most iconic brands reveals all about Nike’s formative years, Michael Jordan’s influence on sales, how they have been affected by the Covid-19 crisis and Nike’s continued commitment to fighting racism. Host, Seb Coe, spoke to Co-Founder and Chairman Emeritus of Nike, Phil Knight, to find out how he built one of the most globally recognisable brands and the impact Covid-19 has had on the business. In a rare one-on-one interview recorded in late July, Coe and Knight talked at length on a range of topics including Knight’s pathway into athletics, the Nike brand’s formative years, the influence that Michael Jordan and Nike’s other global ambassadors have had on the success of the business, how Covid-19 has impacted Nike’s bottom line and its stance on social impact. Subscribe and download ‘Extraordinary Tales in Extraordinary Times’ now from Spotify & Apple Podcasts as well as Google Podcasts, Tunin, Deezer and Soundcloud: https://soundcloud.com/extraordinarytales
Next Episode All Episodes Previous Episode
Show artwork for The Marketing Society Podcast

About the Podcast

The Marketing Society Podcast
The Marketing Society is for marketers who mean business. We are the global community that expands perspectives on what we can achieve together.
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join