Episode 91

Episode 91: Leadership can happen anywhere… with Professor Chris Marquis, Author of ‘Better Business: How the B-Corp Movement is Remaking Capitalism’

Published on: 28th October, 2024

It’s the final episode in our mini-series on sustainable leadership and in this episode we’re joined by Professor Chris Marquis. Chris talks to us about his experience studying, writing about and working with organisations on sustainability. Author of, “Better Business: How the B Corp Movement Is Remaking Capitalism,” we explore Chris’ first experience of B-Corp, a movement setting new standards for how business should operate. Chris believes we can learn a lot from B-Corps, “we should be studying B corporations, companies that are putting the social at their core.”

We discussed the critical component of the internal pieces which need to happen to “align with the idea of mindset and leadership,” but aren’t necessarily “the remit of just the leaders around ability and driving the impact.” As has been a consistent theme throughout this mini-series, “leadership can happen anywhere.”

So, if you are looking to find out more about the B-Corp movement, are curious about what steps you should consider or, want to explore internal engagement and sustainable leadership a bit more, then tune in and have a listen!

Join us on this episode as we talk to Chris about:

  • The B-Corp process
  • The B-Impact Assessment (link below)
  • The challenges of being a leader today
  • Key skills of a sustainable leader
  • The importance of internal communication and engagement
  • The need to be accountable to a broader set of stakeholders

For more, follow and connect with Chris on LinkedIn - https://www.linkedin.com/in/christopher-marquis/

B Impact Assessment - can be accessed here: https://www.bcorporation.net/en-us/programs-and-tools/b-impact-assessment/

Thanks to Chris for a great episode to conclude our Sustainable Leadership mini-series. Stay tuned for more episodes and mini-series, we’ve got a packed schedule. And if you love the podcast, do share with colleagues, peers and friends.

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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

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