Episode 4

Episode 4: The power of entrepreneurial thinking for brands: Pip & Nut

Published on: 26th July, 2024

In this episode, the fourth in our series on entrepreneurial thinking, we’re exploring one of the six principles of entrepreneurial thinking in more detail- small details, not just big ideas and how one brand in particular brings this to life.  By small details we mean all the brand touchpoints, not just a big idea- it could be copy on pack, the way you respond to a customer complaint letter, a coupon.  All of these touchpoints are a way of bringing a brand to life.  

Ruth was joined by Jacqueline Ellis-Jones, Marketing Director at Pip & Nut, a brand has grown to great heights by doing this really well

Our Host: Ruth Fittock

Ruth has almost 20 years experience building brands- from start-up to scale up, launch to acquisition. She’s helped U.S brands (vitaminwater, popchips) launch and scale in the UK and grown brands from scratch here too (Simply Roasted Crisps).  Ruth has recently started a new consultancy- Tomorrow Brands, to help the purpose-driven global brands of tomorrow launch in the UK.

Our Guest: Jacqueline Ellis-Jones, Marketing Director at Pip&Nut

Experienced Marketing Leader with a passion for building iconic brands over 20 years, She’s navigated the ever-evolving marketing landscape, helping brands from all walks of life stand out from the crowd. From household names in baby food like Ella's Kitchen to health-conscious startups like Pip & Nut, Jack has helped fuel their growth with innovative and data-driven strategies.  Her passion lies in uncovering a brand's core essence and translating it into marketing strategies that deliver on the fundamentals of price and placement alongside creating award winning products and campaigns that spark conversations, build genuine connections, and deliver measurable results.

---

Find out about the latest The Marketing Society events here and if you're not a member yet, what are you waiting for? Find out about how to join here.

Next Episode All Episodes Previous Episode
Show artwork for The Marketing Society Podcast

About the Podcast

The Marketing Society Podcast
The Marketing Society is for marketers who mean business. We are the global community that expands perspectives on what we can achieve together.
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join