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Dr Emma Barrett on why we thrive at our limits

Published on: 6th March, 2019
Dr Emma Barrett is Research Fellow in Psychology at Lancaster University, a Chartered Psychologist and science writer. Her research interests include the psychology of exploration and adventure - why people choose to spend time in extreme and challenging environments, and how they survive and thrive in harsh conditions. Emma is passionate about making research accessible to a non-specialist readership, and is the co-author (with Paul Martin) of Extreme: Why some people thrive at the limits (Oxford University Press, 2014). She presents regularly to diverse audiences, and has talked about Extreme at NESTA's FutureFest, the Hay Festival, the Edinburgh International Science Festival, and Words by the Water. Emma is currently engaged in research collaborations with the Royal Geographical Society, Women's Adventure Expo, and Voluntary Service Overseas. Archive talk from The Marketing Society London Conference.
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The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

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