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Doing the common uncommonly well with Bausch + Lomb's Tatyana Jones

Published on: 8th August, 2023

In the latest episode of the Shiny New Object podcast, Tatyana Jones, Director of Consumer Marketing at Bausch + Lomb, delves into the power of simplicity in marketing. With a focus on doing the common, uncommonly well, Tatyana highlights three key pillars for brand success: reinventing the core business, driving innovation, and effective collaboration with stakeholders. Listen in to discover how this back-to-basics approach can cut through the noise and lead to more effective brand development for CPG marketers.

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

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The Marketing Society Podcast
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