Dave Dye talks writer, creative director and all-round good egg Mary Wear.

‘Remember how seriously we all took it?

Not that we took ourselves seriously or that we didn’t have fun, but we just tried so, so hard to make great work.

It may be chip paper to most people, but we’d really sweated every last detail.

Even on the bad ads, we’d stay lat trying desperately to improve them.

Like we were on a mission.

It seemed so important.’

I enjoyed chatting to Mary.

Although afterwards, I must confess, I was a little irritated; why on earth had she never set up her own agency?

Or run her own Creative Department for that matter?

(And why wasn’t that one of my questions?)

She was born to do it.

She’s such a clear thinker, funny, ballsy and confident, as you’ll hear.

Also, and this is often gets overlooked – in 1987 Mary picked up the coveted Whitbread Most Promising Beginner Award at The Creative Circle.

Hope you enjoy it.

Dx