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Creative ideas and the importance of the creative brief - with author John Almond

Published on: 27th August, 2019
In this special pod The Marketing Society's Alex Ricketts chats to John Almond. John's career has seen him work at DDB, TBWA and JWT, working with clients such as Unilever, Heinz and VW. He now runs a consultancy and is an author. For his latest publication Brief Writing, Briefing and Judgement, John talked to people from the SAS and the Monty Python team. Copies of John's book are available for Marketing Society members on request.
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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

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