Creative ideas and the importance of the creative brief - with author John Almond

In this special pod The Marketing Society's Alex Ricketts chats to John Almond. John's career has seen him work at DDB, TBWA and JWT, working with clients such as Unilever, Heinz and VW. He now runs a consultancy and is an author. For his latest publication Brief Writing, Briefing and Judgement, John talked to people from the SAS and the Monty Python team. Copies of John's book are available for Marketing Society members on request.