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Talking creativity and effectiveness, with KitKat's Wael Jabi and CreativeX's Anastasia Leng

Published on: 27th September, 2021

For the latest Marketing Society podcast our Editor, Mike Piggott, spoke to Wael Jabi from Nestlé, former Global Strategic Digital Partnerships Lead and now the current Global Head of Marketing and Comms for KitKat - and Anastasia Leng, Founder and CEO of CreativeX.

They discussed CreativeX's work with Nestle, creativity within constraints - particularly within the age of covid, how customers and society are now demanding the brands they buy from have purpose and stand for something, and lots more. The conversations lasts about 30 minutes - we hope you enjoy.

About CreativeX

CreativeX helps marketers at the world’s leading brands, including Unilever, Mondelez, Facebook, Nestle, and Heineken, achieve creative excellence through AI-powered technology. CreativeX helps brands measure creative elements within their creative assets to improve creative quality, brand consistency, regulatory compliance, and representation in their campaigns globally. Founded in 2015, the company is headquartered in New York City with offices in London and Portland, Oregon. Learn more at creativex.com or join Anastasia Leng (CEO and Co-Founder) on LinkedIn. 

 For the latest news and insights on creative excellence, you can also sign up to CreativeX's mailer or browse their latest research.

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

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