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COVID-19: effects on the consumer landscape | webinar with YouGov

Published on: 30th March, 2020
In this session, YouGov will shed light on the consumer landscape around the virus – how people see their behaviour, their spending, their media consumption changing and lots more. They will share their top insights using data from their weekly APAC Covid-19 trackers across 8 APAC markets. Since the start of 2020, Covid-19 has dominated headlines and disrupted businesses across the globe. It has left marketers uncertain on how to meaningfully engage with audiences; when to launch campaigns and how consumers will react. Note: we apologise for some of the quality of the live streamed webinar, but we hope the content is still informative and of value.
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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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