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Can Marketing Save the Planet Ep 52: Part 2 - Marketing, Mindset Shifts and the Pursuit of a Purpose Upgrade, with Paul Skinner (Part 2)

Published on: 23rd March, 2023

“ The world doesn’t need what we do at the moment, we can’t continue the way we are. We need to adapt and look at long term need and deliver valuable solutions.”

Aligned with the latest IPCC report, the message is clear on so many levels that we can’t keep doing what we do and making minor tweaks - transformational and urgent action is what’s required, and that’s going to require a collaborative approach.

Timely indeed for Part 2 of our conversation with Paul Skinner, Author, Founder of MarketingKind and Agency of the Future, prior to Paul writing ‘The Purpose Upgrade - Change your business to save the world, Change the world to save your business’ - published another brilliant work, ‘Collaborative Advantage - How Collaboration Beats Competition as a Strategy for Success’. In this second part of the conversation, we explore Paul’s immense knowledge in this area, diving into competitive -v- collaborative advantage.

There’s so much packed into these two 30 minute episodes, if you missed Part 1 - then we urge you to tune in… and if you loved Part 1, then dive straight into Part 2 and continue to be inspired .

Follow Paul Skinner via LinkedIn

Join the MarketingKind Community (we highly recommend this for all Marketers)

Find out more about Paul’s books and work at Agency of the Future

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You’ll find the Podcast on all the usual pod platforms - and if you love it, do share it and spread the word. Talking about climate change and the role we play is one of the most important things we can do. So join the conversation. We’re all in this together.

Our podcasts are recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

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About the Podcast

The Marketing Society Podcast
The Marketing Society is for marketers who mean business. We are the global community that expands perspectives on what we can achieve together.
The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marketing Society Global Awards, GCC Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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