Episode 3

Boosting Q4 & beyond creative effectiveness

Published on: 25th September, 2023

On this one-off episode of the Shiny New Object podcast, Tom Ollerton interviews Automated Creative's Amy Wright (Global Head of Creative Strategy) and Dan Moseley (Managing Director, North America). They share their findings on how marketers plan their end-of-year campaigns, what are the most common mistakes that could affect your budget, and how you can turn this around with actionable tips.

Amy and Dan's white paper will be presented during the upcoming webinar on 28th September, "Compounding Creative: An Urgent Q4 Wake-up Call for Marketers." Find out more and sign up here: https://live.remo.co/e/compounding-creative-effectivene/register

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for The Marketing Society podcast

About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/join