Being real for better marketing with Lenovo's Alexandre Blumenthal

Most brands are too caught up in their marketing claims and fail to see that consumers don't believe them, or pay attention to them anymore.

Instead, Alexandre Blumenthal, Marketing and Communications Lead at Lenovo's Infrastructure and Solutions Group, thinks marketers should focus on "being real" - his Shiny New Object. Find out his advice on paring back your marketing and being more transparent and honest, as well as other top marketing tips, in this latest episode.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net