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Are social brands now just ad platforms? Who’ll buy M&C Saatchi? And THAT Peloton ad

Published on: 17th December, 2019
In this episode the Wax Lyrical team are joined by social media expert Julie Atherton to discuss why most social platforms are now just ad machines, and the implications this has for brands buying space on them. THAT Peloton ad; and what they should have done to redeem themselves; why Accenture might be eyeing up M&C Saatchi; and the team’s favourite ads of 2019. Julie has given Wax Lyrical listeners a 20% discount code for her new book “Social Media Strategy: A practical guide to social media marketing and customer engagement” www.koganpage.com/sms Discount code FMKSMS20. https://www.marketingweek.com/peloton-missed-opportunity-sexist-ad/ https://www.moreaboutadvertising.com/2019/12/accenture-interactive-tipped-to-bid-for-mc-saatchi/
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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 2650+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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https://marketingsociety.com/join