Are social brands now just ad platforms? Who’ll buy M&C Saatchi? And THAT Peloton ad

In this episode the Wax Lyrical team are joined by social media expert Julie Atherton to discuss why most social platforms are now just ad machines, and the implications this has for brands buying space on them. THAT Peloton ad; and what they should have done to redeem themselves; why Accenture might be eyeing up M&C Saatchi; and the team’s favourite ads of 2019. Julie has given Wax Lyrical listeners a 20% discount code for her new book “Social Media Strategy: A practical guide to social media marketing and customer engagement” www.koganpage.com/sms Discount code FMKSMS20. https://www.marketingweek.com/peloton-missed-opportunity-sexist-ad/ https://www.moreaboutadvertising.com/2019/12/accenture-interactive-tipped-to-bid-for-mc-saatchi/