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Adidas, Man Utd and that £900million bet - Unofficial Partner

Published on: 16th August, 2023

Manchester United and Adidas are two of the sports worlds most iconic and valuable brands.

So the new £900million, 10 year deal, signed recently, has a significance that goes beyond the two organisations and offers a glimpse as to how the sports economy might evolve over the next decade.

What are the ripple effects of this deal, on other football clubs and other sports?

Did Man Utd benefit from Adidas' recent acrimonious split with controversial hiphop star Kanye West and the costly ending of the Yeezy brand collaboration?

How does this deal impact on the overall value of Man Utd?

And what's the significance of the timing of the announcement, as the Glazer family consider rival offers to buy Manchester United for a fee rumoured to be in the region of £5billion.

To dissect what all this means are guests Leo Thompson and Michael Broughton.

Leo Thompson is Co-President of Rights Management at Two Circles and formerly of Manchester United.

Michael Broughton is Co-Founder of Sports Investment Partners and part of the consortium which bid to buy Chelsea Football Club last year.

For more on the Adidas Man Utd deal and its ramifications, read this week's Unofficial Partner newsletter, under the heading of Yeezy Does It. 

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.

To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter @UnffclPrtnr

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

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