Manchester United and Adidas are two of the sports worlds most iconic and valuable brands.
So the new £900million, 10 year deal, signed recently, has a significance that goes beyond the two organisations and offers a glimpse as to how the sports economy might evolve over the next decade.
What are the ripple effects of this deal, on other football clubs and other sports?
Did Man Utd benefit from Adidas' recent acrimonious split with controversial hiphop star Kanye West and the costly ending of the Yeezy brand collaboration?
How does this deal impact on the overall value of Man Utd?
And what's the significance of the timing of the announcement, as the Glazer family consider rival offers to buy Manchester United for a fee rumoured to be in the region of £5billion.
To dissect what all this means are guests Leo Thompson and Michael Broughton.
Leo Thompson is Co-President of Rights Management at Two Circles and formerly of Manchester United.
Michael Broughton is Co-Founder of Sports Investment Partners and part of the consortium which bid to buy Chelsea Football Club last year.
For more on the Adidas Man Utd deal and its ramifications, read this week's Unofficial Partner newsletter, under the heading of Yeezy Does It.
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