AB InBev's Ricardo Rey on the benefits of AI in A/B Testing

In his role as Head of Digital Consumer MAZ for AB InBev, Ricardo Rey has been working on developing better connections with data consumers. His career spans various roles all centred around the digital world, leading transformations for brands and developing their strategies.

His Shiny New Object is AI in A/B testing, a way to optimise budget, time and return on investment for brands looking to launch the best performing marketing content. Ricardo talks about how he implements this in his work and the challenges he faces, as well as what the benefits are of using AI and of investing in A/B testing in the first place.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net

About the Podcast

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The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.

About your host

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Mike Piggott

Mike is former Editor of The Marketing Society and has worked - in an editorial and content capacity - for the Society from 2013 to early 2021. In 2018 he launched their podcast channel and relaunched their website mid-2019. He also created and launched their publication, Empower - producing 14 issues in his time as Editor.

He now freelances as an editor, writer and podcast creator for various organisations. On the side he's also a spoken word poet, screenwriter, film and tv blogger, and music critic.