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A Look To The Future, with Snap Inc's Antoine Challita and L'Oreal's Mehdi Moutaoukil

Published on: 27th July, 2020
How do you strike the right balance between managing long-term plans and investments against the pressures of short-term targets? How do you prioritise empathy and the needs of customers whilst generating revenue? With the impact of COVID-19 starting to be understood worldwide, we partnered with our friends at Snap Inc. for a frank conversation on the future of marketing. This webinar was moderated by Asmaa Quorrich, CEO, Think Big Consulting, and we heard from Antoine Challita, Head of Industry – CPG, Snap Inc. and Mehdi Moutaoukil, Chief Marketing Officer, L’Oréal.
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About the Podcast

The Marketing Society podcast
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members.
The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

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